Introducing Rob Pierce, Chief Operations Officer

3 months.

I joined Bensons for Beds as COO because I saw a unique opportunity to make a real difference in a business with a strong heritage, a passionate team, and enormous potential. I was drawn to the challenge of driving operational excellence, transforming the customer experience, and unlocking growth by creating a culture where people are empowered to shine.

What I like most about working at Bensons is the opportunity to create meaningful change alongside a passionate and committed team. What sets Bensons apart is the energy and openness of the people. There’s a real drive to improve, support one another, and do what’s right for our customers. I love being part of a business where collaboration and purpose come together, and build a culture that people are proud to be part of.

I do my job because I genuinely care about creating environments where people can thrive, where customers feel valued, and where we deliver on what we promise. There’s nothing better than seeing a team grow in confidence, a problem get solved, or an idea come to life. That sense of progress, purpose, and impact is what motivates me every day.

Stepping into this role has challenged me to think differently to lead through others, to listen more, and to stay focused on long-term impact rather than quick wins. I’ve learned to be more patient, more resilient, and more comfortable with ambiguity, especially in a fast-changing retail environment.

Bensons has genuinely changed my personal life by reminding me what it feels like to work for a company that genuinely values and looks after its people. Being part of a business that puts colleagues first has given me the space and support to grow, not just professionally but personally too. It’s helped me rebuild confidence, trust my instincts again, and believe in myself, something I didn’t realise I’d lost.T hat sense of belonging and belief has made all the difference.

Working at Bensons for Beds has helped me grow professionally in ways I hadn’t expected. It’s challenged me to think bigger, lead with greater empathy, and bring people together around shared goals in a fast-paced, ever-changing environment. I’ve learned how to balance commercial decision-making with a strong people-first culture, and how to build momentum by focusing on what truly matters to colleagues and customers.

My one piece of advice for anyone joining the Bensons team would be: bring your whole self to work and get stuck in. This is a place where passion, ideas, and energy really matter, and where people genuinely want to see each other succeed. Don’t be afraid to ask questions, challenge the norm, and share your perspective. If you’re open, curious, and up for making a difference, you’ll find Bensons is a company that will back you all the way.